Indian App Hike Messenger Shuts Down Later this Week

If you were planning to make a switch from WhatsApp to a Made in India messaging app, well then, I have sad news for you. Hike Messenger, now known as Hike Sticker Chat, will be shutting down in January. Hike’s founder and CEO Kavin Bharti Mittal confirmed this development on Twitter over the weekend.

Hike Sticker Chat Shuts Down

Mittal took to Twitter to update the netizens about the company’s future plans. And it’s really sad to learn but the Hike Sticker Chat app will be going away on January 14. The company is already informing users of the shutdown and your data will be available for download in the app.

The Hike Messenger was launched back in 2012 to rival WhatsApp’s growing presence in India. It grew into one of the most popular chat apps among millennials. It offered trendy and quirky sticker packs catered to local users. The messaging app was updated to Hike Sticker Chat back in early 2019 while also enabling users to create their own HikeMoji (similar to Bitmoji and Animoji). The app has millions of users, spending nearly 35 minutes a day with friends, reveals Mittal in a tweet. But, the messaging app hasn’t been as successful as they would’ve hoped in the past two years.

“India won’t have its own messenger. Global network effects are too strong,” added Mittal in a follow-up tweet. Hike Sticker Chat was one of the popular Made-in-India messaging apps but it is now going away. The company is diverting attention towards two other platforms – One, a community-based social platform, Vibe by Hike, and an online gaming app dubbed Rush by Hike.

Shivam Sharma

I’m Shivam — a free-spirit with a passion for technology, blogging, and photography.

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